Amazon made its anticipated entry into renting DVDs over the Internet, launching a service in the United Kingdom that the world's largest retailer says will charge up to 30 percent less than its competitors.
"Amazon is determined to be the best place to rent DVDs," Amazon Chief Executive Jeff Bezos said in a statement.
For £7.99 a month, subscribers can have two movies at home at one time, with a total of four DVD rentals a month. For £9.99 per month, film buffs can hang on to three movies at home with a total of six DVD rentals a month.
The movies are posted to them free of charge from a list of DVDs punters want to see. Once they return a movie, the next on the list is sent.
Amazon website:
amazon.co.uk.
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